Immediately Telecoms giant MTN announced that they had dropped Wizkid, Timaya and Sean Tizzle, D’Prince as their brand ambassadors. Glo offered Wizkid an endorsement  to become their ambassador. He signed a 2-year deal with Glo said to be over N100million.

Rappers Naeto C and Lynxxx have been dropped by  Globacom. Comedian Bovi, AY, Yoruba actor Odunlade Adekola and actor OC Ukeje have also been signed  by Glo.

In a statement signed by MTN’s General Manager, Consumer Marketing, Richard Iweanoge, the company confirms that acts such as Wizkid, Sean Tizzle, and Timaya are no longer on its ambassadorial list.

Although there is a finite number of brand ambassadors we can have at any point in time, Nigerian artistes can continue to monetise their intellectual works through our distribution channels such as the Caller Tunez and Music Plus platforms,’ the statement states. As was originally conceptualised, the ambassadorship will continually evolve to accommodate new talents and cater for diverse segments.

This year, we are using a segmented approach and there will be ambassadors for each segment of our market. Using this criteria, new artistes like Cobhams Asuquo will be coming on board the MTN Ambassadorial family.’ In May 2015, stars including Davido, Don Jazzy, Tiwa Savage, Dr. Sid, Sound Sultan, Iyanya, Chidinma, Banky W, KCee as well as Saka, Osuofia, Mama Gee and others all renewed their contracts with MTN” the further reads.

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