Estée Lauder ’s New Model& Muse: Kendall Jenner!

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Move over Kim. Kendall is the new toast of major global fashion and beauty brands. From sashaying the ramp on major runway shows , such as, Marc Jacobs’ Fall 2014 ,and as  a special guest of designer Karl Lagerfeld, at the Chanel couture show in Paris. Kendall’s casting in prominent brands, has caught the eye of the biggest iconic cosmetics brand , Estée Lauder. Despite her success, she is said to have ruffled the feathers of some models,as she has been bullied  backstage on several occassions. Models have been giving her a hard time because they believe her family name is responsible for what has boosted her career in the profession. But the numbers are there, from her 15 million-and-counting Instagram and Twitter followers, brands usually look out for celebrities with a huge fanbase.Kendall serves as the perfect muse to bridge the gap between the cosmetics brand foray into the younger demographic. She wants to carve out her own niche away from that of her famous family. Gossip insiders have even suggested , she wishes to pullout of ‘Keeping Up With The Kardashians’ reality show on E, in other to be taken more seriously as a high fashion model.

See her first  official Estée Lauder campaign Video below!



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