Want to go platinum blond like Kim Kardashian? It’ll cost you.. Well

Lori Goddard, one of the colorists responsible for Kim’s light and bright tresses, tells the new issue of Us Weekly the Keeping Up With the Kardashians star’s “blonde-on-blonde journey” included $500 worth of highlights!

Kim Kardashian, Kanye West

By this point, though, Kim and co. were in France for Paris Fashion Week. So, she tells Us Weekly, she strolled into L’Atelier Blanc, where Frédéric Mennetrier “fully got the color right” and took her even blonder. “I’m like, ‘Don’t make me fly out to Paris every time I need to color my hair.'”

If you’re missing Kim’s old hair, though, don’t fret. “Dark is my natural color,” she tells the mag. “Being brunette is who I am.”

The reason for this two-part dye job is pretty simple. “I was like, ‘Why not have a fun new look?'” she said

Kim Kardashian

Tumblr user #nappingintheforest discovered a 2011 copy of InStyle Hair where Kim said, “I wish I could have platinum blond hair like Gwen Stefani, but it wouldn’t work on me.”

Kim Kardashian, Hair, Instagram

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